Location of a New McDonalds

human - places

Overview: Corporate headquarters in Chicago has determined that there is enough demand for McDonalds food and drink to open a new restaurant in Austin, TX. This will mean fitting this Golden Archway into a pre-existing network of 12 other McDonalds, in an attempt to serve a rapidly growing population.

Geographers at Work: Marketing geographers in Chicago and Austin, transportation planners, real estate agents and brokers, real estate developers, customer/diversity analysists, food logistics planners, municipal economic and environmental guideline experts, mapping, GIS, customer travel to food behaviors, employee availability analyst.

Skills: GIS; geospatial technology; market analysis; land valuing; transport (public/private) analysis; economic/business reliability; business planning; customer needs analysis; dietary needs; food service planning.