Branch Banks

human - places

Overview: Banking used to be “central.” People had to go downtown to do their banking. Now banks want to bring their services to their customers. But, how many branch banks, and where should they be located? The location problem is even more complicated because of the hundreds of ATMS.

Geographers at Work: Real estate sales and brokers, geospatial technology experts, marketing analysts, regional economists, economic geographers, travel behavior analysts, preference surveys and data analysis, travel behavior, mappers, cartographers, regional bankers.

Skills: geospatial technology; real estate evaluation; mapping; business planning; customer travel behavior; competition analysis; evaluating branch banks versus ATMS.

Written by Dr. Richard G. Boehm