Powerful Geography
Public Relations Specialist

Public Relations Specialist

Public Relations Specialist

Main Topic: Human Geography
Secondary Topic: Places and Regions

Overview:  Public relations specialist typically represent and maintain the public image (or “branding”) of a company, non-profit, or even individuals. They often communicate news regarding their client to the media and handle their social media outlets as well with the goal to increase their client’s presence or garner support for their missions. If a public relations specialist’s client is trying to spread awareness of their organization across state lines, or even internationally, a broad knowledge of geographic awareness would benefit them greatly. Some regions of the United States might respond to different types of messages or advertisements due to differences in culture and lifestyle, and they must know how to communicate with international partners to ensure that their client’s vision is being translated correctly so that messages remain consistent.

Geographers at work: Human Geographers, Cultural Geographers

Recommended College Courses:  Human Geography, Introduction to Cultural Geography, Regional Geography, Research Methods, Location Analysis

Skills: Interpersonal skills, communication, Human geography, cultural geography, qualitative and quantitative research skills, advertising, creative

Occupation Group: Media and Communication


Learn more about Public Relations Specialist from the U.S. Bureau of Labor Statistics and U.S. Department of Labor: https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm

Written by Ally Schlandt