Main Topic: Human Geography
Secondary Topic: Environment and Society
Overview: Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.
Geography skills and awareness are crucial for promotions managers. The promotional campaigns that they oversee need to be culturally, socially, and economically appropriate for their target audiences. Those variables are often tied to, and change with, location.
Geographers at work: Business geographer, industrial geographer, cultural geographer, economic geographer, environmental geographers, human geographers
Recommended College Courses: Business geography, urban geography, economic geography, cultural geography, industrial geography, human geography
Skills: Understanding of economics, finance, markets, human behavior, as well as how promotions are influenced by geography (people and places); computer and database systems; critical thinking; teamwork
Occupation Group: Management
Learn more about Promotions Managers from the U.S. Bureau of Labor Statistics and U.S. Department of Labor: https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-2
Written by Christopher Anderson