Market Manager for Professional Sports Teams
Main Topic: Human Geography
Secondary Topic: Places and Regions
Overview: Major sports teams need geographers to guide local marketing programs including community organization and promotion for game attendance. Market managers, in general, must work within budgets, plan promotional or advertising campaigns, evaluate promotional material like websites, conduct market research to analyze effectiveness, and direct staff overseeing their activities. Specifically, they need to maintain close relationships to connect teams with their surrounding communities. A background in human geography with a focus on marketing and business will be essential to promote local professional sports teams. Understanding the spatial aspects of a region including the local populations socio-economic status, education, and history help in marketing development. Market managers tend to work for private companies or as contractors in the development of marketing strategies.
Geographers at work: Human geographers, Business geographers,
Recommended College Courses: Introduction to Cultural Geography, Research Methods in Geography, Economic Geography, Urban Geography, Community and Regional Planning, Location Analysis, American Ethnic Geography,
Skills: Geospatial technology, Human resource management, Field methods, Qualitative and quantitative methods, Location analysis, Working with census and population data, Local geography,
Occupation Group: Management
Learn more about Market Manager for Professional Sport from the U.S. Bureau of Labor Statistics and U.S. Department of Labor: https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
Written by Dr. Richard G. Boehm