Powerful Geography
Location Analyst

Location Analyst

Location Analyst 

Main Topic: Places and Regions
Secondary Topic: Environment and Society 

Overview: Location analysts can be involved in many areas of business operations. The job may include site research, marketing, market intelligence, property planning and research, retail, facilities, operations, planning and acquisitions. Some duties include: Producing geo-location data to support development of reportsManaging and facilitating collection of data filesMapping the dynamics of areasWorking for corporate clients mapping market share across wide geographical areasManaging location planning requirementsWorking with retail and property departments to manage location of business venturesProducing sales forecasts for new stores and extensionsPreparing clear and accurate reports for senior decision makersGaining expert knowledge on the area of operation in terms of retail landscape, population and demographics, with a working knowledge of the rest of the company’s scope of operationsSearching for opportunities for investment by analyzing location types to support successful investment and meet strategy plans of the companyUsing current analyst tools, methods and templates to interpret and predict consumer behavior. Many private companies use location analysts to decide on new store locations and other business decisions. Employment also exists in the public sector, frequently in local government. 

Geographers at work: Physical Geographers, Human Geographers, Economic Geographers 

Recommended Courses: Physical Geography, Geographic Information Systems, Remote Sensing, Environmental Management, Human Geography, Regional Geography 

Skills: Geographic Information Science, Physical/Human Geography 

Occupation Group: Business and Financial

Learn more about location analyst from the U.S. Bureau of Labor Statistics and U.S. Department of Labor: https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm

Written by Christopher Hinojosa